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Category Archives: journalism
For media orgs, revenue diversification is a leadership challenge
The concept of sponsored content (also called native advertising, indigenous advertising or content marketing) is being bandied about as a game changer for media orgs. Sponsored content, which has been compared to the advertorials of Old Media, yokes business interests, … Continue reading
How to make all your favourite news sources appear in your Facebook news feed
Three ways to ensure your News Feed still gets all the updates from pages you like. Continue reading
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Why Granny Lucess wins every time she runs
Is their a subtle double standard embedded in the concept of being first in the print media? Continue reading
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